Vicious is a fictional nutrition bar company that was created for athletes who want to power on to the next level of performance. Vicious aims to help these athletes become the apex predator of their sport.
SOLUTIONS
With Vicious, I was tasked with creating a fictional brand for a nutrition bar company. With doing this I created a logo mark, a nutrition bar wrap, and a point of purchase display.
VICIOUS AD AND PROMOTIONAL IMAGES
After receiving feedback, it was clear that my mission for Vicious was getting lost amongst people just seeing the display and bars. So I decided to do some ads for the brand to help with showing my mission for helping athletes with these nutrition bars.
